Understanding what you consume today will help you make better decisions tomorrow.
For many years, the idea of water is one of importance. It also has been assumed our water, which is generally controlled by large bottlers and local governments is clean, safe and real spring water. Some of this is true, but there are many gray areas.
A study done a year or so ago outlined some scary statistics around the lack of water investment in the US to save the rotting pipes below us. There are many stories around the US where people are getting very sick from tap water and even bottled water. When you really spend time understanding the issues, it becomes clear we need to look at alternatives that provide us safe, fresh local water options now and in the future. We've been trained for many years to believe water is free and it flows from the tap with no problems is the problem. The harsh reality is that water is not free and has never been. When the NRDC releases a report highlighting how our water is getting passed to us, you know there is a real issue. When you look at the options bottled water presents, this is arguably even scarier as you are paying a premium for bottled tap water that in some cases can lead to serious illness.
When I look at the water market, I think of scarcity. Natural spring water doesn't flow forever and there isn't an unlimited amount of permitted, quality sources around the USA. Due to this and this alone, all of us should expect to pay a higher price per gallon for access to natural spring water. We should also consider the pressure single use plastics put on our environment given this is the main vessel in which we mobilize and consume water.
The question becomes: How much work and money will the consumer have to put into accessing a natural source in an efficient way?
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